Description
Full color 9 1/2″ x 13″ ad has a very cute drawing of an active little boy with a slingshot in his back pocket pulling off his dirty play clothes while he anxiously listens to his mother and grandmother argue in the kitchen about whether the boy should be punished for “being a boy”. The headline asks “What’s so new and different about new Blue Cheer“ and the text goes into some detail about the new Blue Magic Whitening Agent.
Source: May 4, 1953 Life magazine.
