Description
Full color 7 3/4″ x 11″ ad for that Special Look that all users of Ivory Soap come to appreciate. There is a picture of magazine cover girl, Maggie McNamara in an off-the-shoulder dress and an ornate necklace staring at the camera and showing off her youthful skin. The headline talks about “That Ivory Look. Young America has it…you can have it in 7 days” and says that Model Beauties have it and Cradle cuties have it too, The text talks about the mildness and the purity of this product and claims that “More doctors advise Ivory than any other soap”.
Source: April 1951 Good Housekeeping.
