Description
Full color 9 1/2″ x 13 1/2″ ad for their Ivory Soap, the stuff that was 99 and 44/100% Pure. This ad has three pictures of ladies with That Ivory Look. Young America has it…You can have it, too!”. The top picture is of a little girl in a bathtub with a headline saying that “Little babies have it…so can you!”. It then says that “You can easily see why Ivory should be your beauty soap when you see Baby Barbara Ann’s complexion so soft and smooth from top to toe. Ivory is so pure and mild, it babies the most delicate skin. And more doctors advise Ivory for baby’s skin…and yours…than all other brands of soap put together!”. The lower pictures or of two older ladies, the first saying “Famous models have it…so can you!” and the other one saying that “It can be your in one week – that Ivory Look!”. Remember what it says at the bottom of the ad, “More doctors advise Ivory than any other soap”.
Source: April 1951 Woman’s Home Companion.
