Description
Black and white 7 1/2″ x 10 1/2″ ad for their mild, fragrant soap that keeps complexions clearer by keeping skin cleaner. The ad has a picture of a smiling lady drying her face with a towel and the ad headline alerts us to the fact that the text in the ad will explain “Why Dial Soap protects your complexion even under make-up!”. The text talks about AT-7 and about how mild this soap is to your skin.
Source: July 1953 Cosmopolitan.