Description
Three color 9 1/2″ x 13 1/2″ ad for their Soft Drink with an Exclamation Point. This ad has four cartoons drawn by Johnny Hart with characters from his Harmon comic strip. The first frame shows a caveman being stopped by another who demands “Halt! Give the password!” as he holds a big club. The caveman who has been stopped responds “It’s different I like it” which results in the third frame with a club to the head. In the fourth frame as the man with the club walks away the man who had given the incorrect password mumbles from the small pile of debris he has been relegated to “Wouldn’t ‘cha know – I left off the exclamation point”. The text explains that the exclamation point shows a difference, just like Dr. Pepper is. The ad also mentions that each carton has information on getting Dick Clark’s “All Time Hits” Volume 4.
Source: March 22, 1963 Life magazine.
