Description
Full color 10″ x 13″ ad for their Sugar Free Low-calorie Cola. There is a picture of a man identified as Keith Wegeman who is standing with boots and other fishing gear on with his feet in the edge of a creek drinking from a bottle of Diet-Rite Cola. According to the text the reason he is drinking this brand is because it has “Real old-time cola taste and no sugar at all”. The claim is made that this is the only one of the “world’s 4 leading colas” that has this taste with no sugar at all.
Source: September 6, 1966 Look magazine.
