Description
Full color 9 1/2″ x 13″ ad for “America’s No. 1 low-calorie cola”. This ad has pictures of four people; two women, a man and a young boy, happily drinking bottles of Diet-Rite Cola in answer to the headline question “Who’s drinking all that Diet-Rite Cola?”. The ad text talks about the good taste of this product and the fact that it contains no sugar at all and that it’s the family favorite of millions.
Source: September 7, 1965 Look magazine & November 3, 1965 Life magazine.
