Description
Full color 9 1/2″ x 13″ ad for their Low-Calorie Cola. The ad has a picture of a lady with a dismayed look on her face holding up an empty cardboard six-bottle carton of Diet-Rite Cola. The caption under this picture asks “Who’s drinking all that Diet-Rite Cola?” and answers it with a smaller picture of a father and two laughing kids each holding a bottle of Diet-Rite Cola and the word “Everybody!”.
Source: February 12 & June 18, 1965 Life magazine.
