Description
Full color 9 3/4″ x 13 1/2″ ad for Martini & Rossi Imported Vermouth. This ad has a photo of a dinner party where a young lady is having empty glass after empty glass held in front of her as she is taking a bottle of Martini & Rossi and filling them all. The ad headline says that “Suddenly a delightful Continental Custom is sweeping America!”. The ad then says that “It’s vermouth as a straight drink…and men and women who instinctively choose the better things reach for Martini & Rossi – the finest vermouth in the world. Whether they champion tall drinks, whether they’re sippers or ice swirlers, Martini & Rossi vermouth offers something for each of them – as a delightful dry aperitif or a sweet drink to follow dinner. Chilled…with soda…or “on the rocks”…the quality of Martini & Rossi is most apparent. Alone in the glass, it reveals the subtleties of expert blending – the combination of vintage wine with the infusion of more than 80 varieties of herbs – all in strict accordance with a secret formula, unchanged and unsurpassed for generations”.
Source: May 1958 Holiday.
