Description
Black and white 2 1/2″ x 13 1/2″ ad for their 100 Proof Liqueur. The ad has a drawing of a bottle and the headline claims that it “Makes Better Tasting Drinks…Because It Tastes Good from first sip to last”. This ad has a recipe for something called a Canasta Cocktail which it encourages you to try since it is made with Southern Comfort.
Source: May 22, 1950 Life magazine.
