Description
Full color 10″ x 14″ ad that is for Signet Straight Rye Whiskey. This ad starts off with the reminder, “Since The Gewgaw Gifts Of The Nineties, Christmas Taste has changed!“. To illustrate this fact, there are two pictures under this statement, one for “Christmas 1899” and the other for “Christmas 1939”. For the first one, the ad says that “When the gentleman on the Nineties opened his Christmas bundles, he found them loaded with strange gifts. For instance, the gold toothpick. Hand-painted shaving mug. Moustache cups to keep his weeping willows out of danger! And, of course, the traditional gift of liquor. Heavy, heady whiskey as far from your today’s taste as a bearskin lap robe. But the only kind of bonded whiskey they knew how to make in those days”. The picture on the right is for “Christmas 1939” for which it says “May you find bottled-in-bond Signet under your tree! It fits all the other 1939 gifts you’ll find there. It’s rich, ripe, mellow and warming as the Christmas spirit. Yet Signet is gloriously light. How come? First, it’s distilled for lightness. Then it’s aged like the choicest Scotch and Canadian whiskies, the rarest brandies. For 4 years Signet ripens its casks pre-mellowed by prior use in aging other fine Hiram Walker whiskies. Signet is the first American bonded whiskey to be Aged In Aged Wood!“. At the bottom of the ad is the advice to “Warm his heart with the Gift that Thrills his Taste…Signet. The First Bonded Whiskey Of Its Kind”.
Source: December 18, 1939 Life magazine.
