Description
Full color 9 1/2″ x 13″ ad for their 100 Proof Kentucky Straight Sour Mash Bourbon. There is a picture of a smiling, older man holding up a class filled with a drink made from this product and his tie, with a key tie-tac is hanging over into the text part of the page. The headline calls this “The Final Choice of Mature Tastes” and the text says that when Taste Appreciation finally arrives for you and you are set on one Bourbon, it will probably be Old Fitzgerald. This product is Six Years Old and is “Always Bottled in Bond”.
Source: April 30, 1956 Life magazine.
