Description
Full color 9 1/2″ x 13″ ad for their Blended Whiskey. There is a picture of a bar with a genial bartender on one side and customers standing shoulder to shoulder on the other. A pelican clad in colonial dress strides on the bar counter with a bottle of Mount Vernon’s in one hand with several glasses and an old change purse labeled “Light on the purse” written across it in the other hand. The headline says “Just what we’ve been waiting for…” and the text claims that this whiskey has “The right taste-light!” and “The right price-low!” which will encourage you to say “Make Mine Mount Vernon“. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 14, 1948 Life magazine.
