Description
Full color 10″ x 14″ ad with a picture of a man’s burly hand holding a jug of Henry McKenna’s Whiskey. The headline tells us that “When Henry McKenna called his whiskey “old line and hand made”, this is what he meant”. They explain that Henry brought in his corn from neighboring fields, mixed his own mash and milled the grain minutes before cooking it. As years went by, he taught his son how to do it too. He seeded each batch of sour mash with yeast that he kept from the old. His early output: one barrel per day. He built his mill and potstill in 1855 in Fairfield, Nelson County, KY and the product is still made in the same place. Corn is still brought in from the neighboring fields, the old cypress yeasting tubs and the brass and iron steam engine (71 years old) are still in use. That’s why Henry called his whiskey what he did, because that is how he made it.
Source: April 3, 1964 Life magazine.
