Description
Black and white 9 3/4″ x 14″ ad that is for their Imperial Blended Whiskey. This ad shows a picture of a dealer bringing a case of Imperial Whiskey to the antique automobile being driven by an old man in an overcoat and with goggles on his head. The man is smiling as he accepts the case to put into the rear of his vehicle. The headline in this ad says simply that “Knowledgeable people buy Imperial and they buy it by the case”. Wise words but they may be carrying it to an extreme.
Source: March 14, 1960 Life magazine.
