Description
Full color 10″ x 13 3/4″ ad that shows a nearly full bottle of this fine product and a glass with some of this in it and a man using ice tongs while wearing black gloves putting a piece of ice into it. The ad headline calls it a “Long Shot” and then claim that “No, we’re not the favorite. Not yet. But we’re the favorite of the people who’ve tried us. And more people are trying us every day. Right off, people like our taste. (Which figures – when you consider we’ve been making fine Canadian Whisky for Canadians for years.) And – a nice thing – we’re not as expensive as we could be. We bottle imported Canadian Lord Calvert here. If we bottled in Canada where we make it, we’d have to charge you about $1 more a fifth. We figure you’d rather have the dollar in your pocket. All things considered, you can see why the smart money is on our long shot”.
Source: March 3, 1967 Life magazine.
