Description
Full color 9 1/2″ x 12 1/2″ ad for their Extra – The Soft Whiskey. The ad has a picture of a man who is having a fairly unsuccessful day of playing golf. His cart is parked in the background and he is standing at the edge of a pond leaning on an iron and watching the ripples in the water indicating where his poorly hit ball went to it’s watery grave. The headline serenades those of us who have days like this by saying that “When the going gets hard, the whiskey should be soft”.
Source: July 16, 1971 Life magazine.
