Description
Full color 10″ x 14″ ad with the top half of the ad filled with the claim, “We didn’t break its spirit. We just tamed it.” This ad for their Calvert Extra liquor tells the story in as few words as possible probably because it tastes so good. The words next to the picture of the bottle has them saying that “We made Soft Whiskey soft. But it’s still 86 proof.”.
Source: February 23, 1968 Life magazine.
