Description
Full color 10″ x 13 3/4″ ad for Calvert Extra Blended Whiskey that feels that there isn’t too much that really needs to be said about this product. The headline, three words that take up the top half of the page, says simply that “Life’s hard enough”. Very astute. Then, the bottom half of the ad, has a picture of a bottle of Calvert Extra off to the right and the white words against the black background says that “At least whiskey should be Soft Whiskey”. Very subtle, very astute.
Source: November 24, 1967 Life magazine.
