Description
Full color 10″ x 13 1/2″ ad that shows a bottle of the Calvert Extra whiskey, which the neck label calls The Soft Whiskey. The bottle is standing in the background, with the top off and lying next to it, with a glass filled with ice and the liquor poured from the bottle. The text tells us a simple fact. “A highball made with Soft Whiskey is called, appropriately enough, a Softball”. After pondering this for a moment or two, our mind wanders onto something else.
Source: May 17, 1964 Life magazine.
