Description
Full color 9 1/2″ x 13″ ad for their Reserve American Blended Whiskey. There is a picture that seems to have been taken at a costume party populated with formal-type people. A man, holding a drink probably made with Calvert, is talking to a lady in a white dress who has no drink in her hands but is running her fingers across this other man’s chest. Both of these people have removed their masks and are holding them gaily in their hands as they talk because, we all know, it is difficult to make the proper impression when your face is encumbered. The headline promises that “Calvert has more Power to Please” and the text indicates that this picture was taken at Midnight when “gaiety is at its height”. It talks a bit more about the taste of this product and calls it “the rare whiskey only the Hand of Skill can Blend!”
Source: January 25, 1960 Life magazine.
