Description
Full color 9 3/4″ x 13 1/4″ ad that touts a “New Drink…Smirnoff Mule. It Swings“. The photo shows Skitch Henderson playing the piano with a man and a woman dancing on top of the piano. The text claims that “Here’s the great new drink that’s sweeping the country. It’s the Smirnoff Mule, made with Smirnoff and 7-Up. Light, cool and completely delicious, it’s the swingingest drink since Smirnoff invented vodka. Only Smirnoff filtered through 14,000 pounds of activated charcoal, blends so perfectly with 7-Up. That’s why the fuel for the Mule is Smirnoff. Nothing else will do. How to make the Smirnoff Mule: Jigger of Smirnoff over ice, add juice of 1/4 lime. Fill mug or glass with 7-Up to your taste. Delicious! And – It leaves you breathless“.
Source: July 16, 1965 Life magazine.
