Description
Full color 10″ x 13″ ad for their 80 and 100 Proof Vodka. The ad has a picture of Internationally Known Dance Master ‘Killer Joe’ Piro reading a newspaper while his partner overfills his cup from a bottle of Smirnoff Vodka. The ad headline talks about a “New Drink making a Big Splash – The Smirnoff Mule” and the text talks about Skitch Henderson making a song and ‘Killer Joe’ Piro making a dance and you can make the drink with Smirnoff over ice, the juice of 1/4 lime and filling the Mule mug or glass with 7-Up.
Source: June 18, 1965 Life magazine & August 10, 1965 Look magazine.
