Description
Full color 8″ x 11″ ad that is for Passport Blended Scotch Whisky. This ad has a picture of a partially filled bottle of Passport Scotch sitting next to a partially drunk glass of ice and Scotch and the headline of the ad says “At last, a tax break for millionaires”. When you first read this you have to wonder why, so you read the rest of the ad. “Until now, anybody with a millionaire’s taste for Scotch has had to pay the price for it. Now, Passport takes pity on you, the over-privileged class. With careless abandon, we blended the most outrageously expensive whiskies that Scotland had to offer. And came out with just what we expected for our money. A great light Scotch. But at the same time one that is blessed with a rich and robust Scottish character. If we bottled it in Scotland, we would have to charge a premium price, as we do in other countries throughout the world. But we bottle Passport here in the U.S.A. to save you money on taxes. If no one else wants to look out for the rich, we will”.
Source: November 1968 Playboy.
