Description
Full color 9″ x 13 1/2″ ad that has everything to say about Johnnie Walker Black Label Blended Scotch Whisky. At the top of the ad it leads with the statement “The years add Lustre to these Treasures” and the caption says “Below, Johnnie Walker Black Label, a rare and mellow Scotch, laid away many years ago. To the right, The Belt and The Sword of State, formerly used by Scottish Kings at State functions, now displayed under guard at Edinburgh Castle”. It then says that “Scotland takes rightful pride in her treasures and traditions…among them, Johnnie Walker Black Label, rarest of fine Scotches. For twelve long years in the cask bring out in Johnnie Walker Black Label a full, robust richness…a smooth, peaty flavour…a memorable mellowness. So thank Scotland for parting with a portion of this treasured whisky…and call for Johnnie Walker Black Label next time the mood or the occasion prompts you to enjoy Scotch at its very best”.
Source: October 1938 Town & Country.
