Description
Black and white 9 1/2″ x 13 1/4″ ad that is for Seagram’s Golden Gin. This ad has an unusual photo in it. There is a man who is standing in front of a table with a cloth on it and it has a nearly filled bottle of Seagram’s golden gin on it. There is a glass right next to it, filled with liquid, and the man has taken one of the two swords that were crossed on the wall off and he is gently inserting an onion into the drink. The headline says it is “How to win respect from an onion”. “The onion, as you may have observed, is small, but valiant. Speak to someone who has had one, and you will discover that it is likely to dominate the conversation. Yet, not withstanding, it can, under the proper circumstances, add immeasurably to the cocktail hour. The proper circumstances are Seagram’s gin, with perhaps a whisper of Vermouth to keep the franchise. It is important to use Seagram’s because this prince of gins has an authority of its own, a subtle yet persuasive flavor that gets its start in life with superb ingredients. Then, after it is made, Nature patiently mellows and “dries” Seagram’s gin (as you can see by the authentic golden color). What all this loving care does for the onion, or olives or lemon), is sheer poesy. In the usual gin, the onion is but a pickled interloper. In Seagram’s gin, it blissfully lends just the right note of enchantment. The next time you make a martini, use Seagram’s…and invite an onion to browse within. We promise you a festive occasion”.
Source: July 1958 Holiday.
