Description
Black and white 9 1/2″ x 13 1/2″ ad for their Drip or Regular Coffee. There is an eight-panel series of drawings that discusses how the war, the increase in income tax and the people in your office that have been drafted leaving a shortage of manpower. These facts will cause worry in most men and the caffeine in a regular cup of coffee tends to keep many awake at night with these other things to worry about. It shows the wife of this man switching him to Sanka which is 97% caffeine-free with the man shown enjoying the taste of his cup of coffee then sleeping soundly for a change.
Source: October 26, 1942 Life magazine.