Description
Full color 9 1/2″ x 12″ ad that is for Maxwell House 1892 Slow Roasted Coffee. This ad has a picture that shows two older ladies, standing in an older kitchen, pausing in their work as they each take time our for a cup of coffee. The headline says that they are “Introducing a Brand New Coffee Made With Stubborn Old-Fashioned Pride”. It then says that they are “Introducing Maxwell House 1892 Slow Roasted Coffee – inspired by the good old days and made that way too. To coffee lovers everywhere it promises the unique taste experience of the lusty flavor and aroma of plain, old-fashioned coffee – the kind that doesn’t just happen overnight. Thankfully Maxwell House has both the patience and experience to produce coffee the old-fashioned way. And if all that experience has taught us anything, it is that slow-roasting is the traditional way to extract the full flavor and aroma of high grade beans. Slow-roasting is a labor of love that can take anywhere up to six times longer than is common practice these days. The result, however, is an uncommonly good cup of coffee – one that is both lusty and satisfying without being bitter. So even though it takes a little longer, and costs a little more to make an old style coffee as good as Maxwell House 1892, it’s time and trouble well spent, as a trip to your market will confirm”.
Source: July 1990 Life magazine.
