Description
Full color 9″ x 11 3/4″ ad that calls attention to their claim that they have “The richest coffee in the world”. There is a picture of Juan Valdez and his donkey riding a surfboard near the shore of a scenic beach. They are comfortably cruising along in the pipeline as the wave is curling over them and the ad has him urging everyone to “Grab life by the beans”.
Source: September 7, 1995 Rolling Stone.
