Description
Black and white 7 1/2″ x 10 1/2″ ad for their 36 kinds of French Wine. Shown in the ad is an unlabeled bottle with the labels for a Saint-Louis Beaujolais wine next to it, ready to be applied when the wine goes in. The headline reminds you that “You can buy good French wine by the bottle. Or great French wine by the label”. The text explains that the B & G label “stands for the finest of wines from all the major vineyard regions of France”. It goes on to mention many of these famous regions and reminds us that they have been making wine since 1725 and ends by saying “Love Letters from France”.
Source: May 20, 1974 Newsweek.
