Description
Full color 9 1/2″ x 13 1/2″ ad for their Red Cap Ale. Pictured is a bottle of this product with the Red Cap ajar next to a barbecue fork that holds a steaming hot dog. Next to that is another barbecue implement that is holding the infamous Red Cap. The text describes this scene as being one of man’s basic joys, hot dogs and fine brew. For those of you that are into hidden meanings, the text says that “The hot dog stands for hot dog. The Red Cap stands for Carling’s“. They describe this Ale as being Light, Mellow and Better and credit this to their unique and exclusive method of cross-blending in the vat.
Source: September 8, 1947 Life magazine.
