Description
Full color 9 1/2″ x 13 1/2″ ad for what they called “America’s Light Beer”. We see a drawing of a peaceful day at a large lake as seen from a wooden dock. There are several sailboats floating in the still water as seagulls flock toward a building at the end of a pier. Closest to the viewer, on the dock, we see a pair of sunglasses, a six-pack of Old Milwaukee cans, a bottle of Old Milwaukee that has been opened since there is a bottle cap nearby and a glass filled with this frothy beer. The headline claims that it is “brewed for that wonderful world of leisure” and the text describes the scene that we see in the drawing and tells how it is made so much better with the addition of an Old Milwaukee.
Source: April 26, 1963 Life magazine.
