Description
Full color 7 1/2″ x 10 1/2″ ad has a photo of a can, a bottle and a mug being filled from a tap of Michelob. There is a wooden sign on the wall with the claim that “Good Taste Runs in the Family” and the headline at the bottom of the page assures us that “In beer, going first class is Michelob. Period.”.
Source: October 1969 Playboy.
