Description
Full color 9 1/2″ x 13 1/2″ ad for their popular Beer. There is a picture of a man in waders standing in the surf and casting his line far into the ocean as he holds a pipe clenched between his teeth and imagines the many fish he will be pulling in today. Below this is another picture of a different man holding his rod against his chest while he drains a can of Falstaff. The headline claims that “Falstaff goes fishin’ from coast to coast” and that “Any Good Time is Falstaff Time”. The text tells us that whether you are actually fishing or preparing for fishing, a Falstaff would taste good.
Source: March 7, 1960 Life magazine.
