Description
Full color 9 1/2″ x 13 1/2″ ad for their Black Label Beer. This is another in the ad series of this time that shows another way that “People like it”. This ad has a picture of a table with a green tablecloth where, grouped closely together, we see a bottle of Carling Black Label Beer with the chilled beads of moisture on the side, a filled glass with a respectable head on it, a block of cheese on a cutting board and several crackers of which one is topped with cheese. The text explains that, in an effort to make it possible to buy this premium beer at local prices, the Carling Brewing Co now has seven breweries scattered throughout the nation to keep shipping costs down.
Source: April 26, 1963 Life magazine.
