Description
Full color 10″ x 13 1/2″ ad that is for their Carling Black Label Beer. This ad is similar to many others during this same period. The headline says that “People try it and they like it” and the picture shows a bottle of Carling Black Label Beer standing next to a glass that has just been filled, several inches of foam at the top, and it is standing next to assorted snacks. This time the snacks are crackers and sliced cheese. The text tells us the “Result: Carling sales are now fourth largest in the nation. Next time you’re thirsty, try the one fine beer sold everywhere at the popular price. Just say Mabel. Black Label“.
Source: February 10, 1961 Life magazine.
