Description
Full color 10″ x 14″ ad from the Group Designed To Keep Beer Popular. We have a drawing of a husband very, VERY proud of the work he is doing in the garden and his wife is bringing out two beers, one for each of them. The man is kneeling with one hand on his hip and the other holding up his glove as he smiles as though he just shot a hole-in-one. The ad headline says that “Beer has its own wonderful way of saying…Time for a Breather”. It then says that there is “No better way to ease up than over a cold glass of beer – a good reward for a job well done. Not that you have to do anything wonderful to deserve a glass of beer or ale. Beer goes so well with good living that most housewives keep it on hand (and on ice) as a matter of course”. In the little box at the bottom left side of the ad it says to “Give beer its head – pour with the glass straight, not tilted – tastes even better than way!”
Source: July 9, 1956 Life magazine.
