Description
Full color 9 1/2″ x 13 1/2″ ad that reminds you that When you’re out of Schlitz, you’re out of beer. The picture in this ad shows the ever-present bar seen where a man is leaning on the bar and handing his empty glass to one of the red-coated bartenders. Next to him is an attractive woman sipping from a glass that has been recently refilled while another woman farther down is looking in the direction of the man with the empty glass. The text philosophically decides that “No glass is emptier than the glass that just held Schlitz“ and claims that there are 1,174 careful brewing steps in every drop of this product.
Source: September 23, 1966 Life magazine.
