Description
Full color 9 1/2″ x 13 1/2″ ad for their Malt Liquor. There is a picture of a man holding out a glass that has less beer in it than it did a few moments ago and looking at like it is his new best friend. The headline calls it a “Cocky new drink from the Jos. Schliltz Brewing Co.”. The text describes is as a short drink with a barrel chest and a long pedigree” that features 10 malts and 3 hops, so brawny you can drink it “on the rocks”. It also shows the Schlitz Bull next to a picture of this stout can.
Source: May 28, 1965 Life magazine.
