Description
Full color 10″ x 13 1/2″ ad that pictures a man who, supposedly, spent “33 days in a lifeboat and worst of all no Schlitz“. We see a man wearing a seafaring hat, a jacket and has a overgrown red beard, holding up a full mug of Schlitz beer. He is saying that “It was rugged, mates” and I wonder if it was so rough because he spent 33 days in the boat or because there was no Schlitz. The ad has the familiar claim of “Real gusto in a great light beer”.
Source: February 26, 1965 Life magazine.
