Description
Brown and white 9 1/2″ x 13 1/2″ ad with a tie-in to the 1964 Olympics held in Japan. The ad has a drawing of a hand lifting a filled beer mug off of a coaster that says “Real Gusto” along with the Japanese symbols for this same phrase. The ad headline asks “Can’t get to Tokyo for the Olympics? So throw a Jitsu Raku party!”, watching it on NBC, and the ad text explains that this is Japanese for Real Gusto. The ad warns that, since Schlitz is a sponsor for the Olympics, you should not be surprised if “a little Jitsu Raku turns up in the commercials”.
Source: October 23, 1964 Life magazine.
