Description
Brown and white 9 3/4″ x 13″ ad that is a larger version of the previous ad. This ad has the childish drawing of a battleship with smoke coming out of the stacks and the headline underneath saying that “You may serve the Schlitz when ready, Gridley! (Or, how Admiral Dewey’s men “spliced the main brace” at Manila Bay”. It then says that “Only seven hours after Admiral Dewey said “You may fire when ready, Gridley” the enemy hoisted the white flag of surrender over Manila Bay. But those seven hours of continuous bombardment – plus a daily diet of salt beef – were enough to raise a mighty thirst in any man’s navy”. It then claims that the Jos. Schlitz Brewing Co. promptly sent enough beer overseas to give every man in the navy two whole bottles.
Source: September 4, 1964 & October 30, 1964 Life magazine.
