Description
Full color 9 1/2″ x 13 1/2″ ad that reinforces the belief that people with red hair like Schlitz Beer. In this ad a man with red hair and wearing a tux is holding up his empty glass with a contented smile on his face. The headline claims that Schlitz has “Real Gusto in a great light beer” and the text assures you that “You can come back to Schlitz, glass after glass.”
Source: January 25, 1963 Life magazine.
