Description
Full color 10″ x 13″ ad with a close-up photo through the bottom of his glass of a man drinking a Schlitz out of a mug. The mug is empty enough for his nose to be seen and he is looking toward his right, possibly trying to locate the bartender since he will be empty very shortly. The headline tells us that Schlitz will give you “real gusto in a great light beer” and that it is “brewed with pride and just the kiss of the hops”.
Source: December 7, 1962 Life magazine.
