Description
Brown and white 10″ x 13″ ad that is entitled “Our Home Town – and how it got into our slogan”. Next to this headline is a caricature of the city limit sign for the town of Milwaukee. The ad starts off with the statement that “As far as we know, ‘The Beer that made Milwaukee Famous’ is the only well-known slogan that features the advertiser’s home town”. They then say that “It’s been appearing in Schlitz advertising since shortly after Mrs. O’Leary’s cow kicked over the lantern and started the Chicago fire”. They then go into the story about how Joseph Schlitz, after the fire burned the town, sent a shop loaded with beer to the town of Chicago. The fire was put out and the water supply was eventually restored and the town of Chicago has always remembered it’s northern neighbor.
Source: November 7, 1961 Look magazine.
