Description
Full color 10″ x 13″ ad for their 16 oz. cans of beer. The ad has a picture of a summer day at the beach where a couple is trying to light a fire to cook the waiting food. The man is leaning over either blowing on the smoking embers with his full glass of Schlitz sitting next to him or he has just seen the lady’s husband coming onto the beach. Since the lady is telling him “Keep blowing…I see smoke” it is probably the former. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 7, 1960 Look magazine & June 18, 1960 Saturday Evening Post.
