Description
Full color 10″ x 13 1/2″ ad for The Beer that made Milwaukee Famous. Another in the popular Big Hand series. In this ad a male wearing a red shirt is holding up a tall glass filled with Schlitz in front of a beautiful winter mountain scene. There is a still lake that reaches over to a range of rough snow-covered mountains that nearly reach the clouds. The ad headline urges you to “Move up to quality – Move up to Schlitz“. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: September 29, 1958 Life magazine.
