Description
Full color 9 1/2″ x 13 1/2″ that is one of their three-panel ads that claims that all you have to do is try a Schlitz and you will be hooked. The first panel shows a man playing a fiddle at a country bar and the barmaid gets his attention and hands him a bottle of Schlitz and a glass while the caption says “I was curious…”. In the second frame he pauses from his fiddle-playing to drink some and the caption confirms that “I tasted it…”. In the third frame he is at the microphone holding the partially empty glass up to the crowd and, I assume, urging them to try some. The text says that “No wonder Schlitz is…the largest-selling beer in America”.
Source: September 11, 1950 Life magazine.
