Description
Full color 9 1/2″ x 13″ three panel ad that discusses The Beer that made Milwaukee Famous. This ad shows several cowboys sitting around the swimming pool drinking beer. One grabs a Schlitz and the captions have him saying “I was curious and has him drinking it while the others watch. He replies that I tasted it and he confides to the man in charge, Now I know why Schlitz is the Beer that made Milwaukee Famous”.
Source: October 4, 1948 & October 18, 1948 Life magazine.
