Description
Full color 10″ x 13″ ad showing a group of men laughing and sitting while drinking Budweiser in a tavern as the headline says “This calls for Budweiser .. after bowling”. The text says that, in this as in other feats of competition, “the winners rub it in, the losers alibi, and this calls for another cold Bud all around.”
Source: January 18, 1963 Life magazine.
